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How to throw a SWAGU party.

First things first.

Do you know what swag is? Are you swagged out?

In case you were wondering, here’s the real talk: swagu goes great on swaghetti. 

If you’re still scratching your head, check your cultural references over here. You can also listen to this jam and get up to speed with getting swagged out in general. 

The evidence below is what happened this past Saturday night as I teamed up with the illustrious Jen Pelka, (Tumblr Food & Drink Evangelist) and Details Magazine to take a blinged out culinary journey into the true meaning of all things swag.

Think massive tins of caviar (that would have Rick Ross shedding a tear (or a river of sheer joy), magnums of champagne (Jen Pelka is pro enough to saber them) appropriate for your dream yacht, and who could forget, prrrrrrple drank. 

You can check out lots more on what went down at this dank party (and the dank people involved) if you bounce over to Details Mag.

Big ups to Sky Dylan-Robbins (of Tumblr’s Storyboard), all around photo boss for these bangin’ images.

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I write articles, I speak on the radio. I’m also a middle child. So perhaps it comes as no surprise that last year, I decided to add a feather to my cap, leaping into the waves of video production.

What lies above is what happened one morning as I paid a visit to my old boss (and favorite pastry queen), Christina Tosi, over at Momofuku Milk Bar. More specifically, the Momofuku Milk Bar commissary space, located in Williamsburg, Brooklyn (the Batman cave of all Milk Bar pastry production.) 

Essentially, this is my video version of bring your daughter to work day, only it’s bring your former employee to work day.

Filmed by the immensely gifted Ben Richardson (the cinematographer behind, “Beasts of the Southern Wild,” who also just swept the Indie Spirit awards for Best Cinematographer) and produced by Josh Hetzler Productions, to say that I’m a lucky gal is an understatement.

This video wouldn’t have happened without the unstoppable Director, Mollye Asher, editing beast Elin Gronblom, all around visual wizard, Zoe Shack, sound boss Laura Sinnott, Associate Producer Becky Nordensten, stylist Aly Barohn, Creative Consultant Anna Margaret Hollyman, and drawing wizard Mary Hollyman.

Herewith, an insider’s glimpse into what happens in a typical day at one of the most popular pastry palaces in the entire universe. If you’re on a sugar detox, this is rated R for your eyeballs. 

For more information about how to get your Momofuku Milk Bar sugar fix on, move over here. 



Momofuku Milk Bar Cookbook revealed on U Look Hungry Radio

      

Crack pie, candy bar pie, BBQ soft serve, cereal milk. If you live in the NYC/Outerboroughs, I hope you’ve had the chance to try out Pastry Chef Christina Tosi’s wacky and delicious creations at one of her Momofuku Milk Bar locations.

Remember that time David Chang released the Momofuku cookbook? Well, Christina Tosi is about to do the same thing by releasing the highly anticipated Milk Bar cookbook, chock full of all your favorite Milk Bar creations, amazing photographs, and so much more.

Tune in live today at 3 p.m. (EST) to U Look Hungry on Heritage Radio Network to hear me chat with Christina Tosi and her pastry Sous Chef, Courtney McBroom, as they discuss their thoughts on creating the cookbook, what’s inside it, and so much more.

If you miss the live broadcast, download the podcast via Itunes right here. 



Risking the possibility of getting picked up by the po po’s, some gluten/pastry tagger’s keepin’ it real, fo real. It’s probably Christina Tosi. 

Risking the possibility of getting picked up by the po po’s, some gluten/pastry tagger’s keepin’ it real, fo real. It’s probably Christina Tosi.